Article Written by : Fresh Boutique
New York Fall 2014 Fashion Week is upon us and fitness apparel is the hottest fashion landscape in today’s fashion. “There is a huge trend right now towards chic athletic wear — for people who work out and for people who want to look like they just worked out. All of the major departments stores are trying to figure out how to capitalize on this trend now, and the category is only going to get larger in the next few years,” says Anne Slowey, Fashion News Director, ELLE magazine. Athletic wear is the way to go in late 2014 into 2015 fashion. Designer and luxury brand names, textile clothing, intimates, juniors and petities, denim, ready-to-wear and athletic markets are the hottest fashions now.